Trang Thuy Le

Bee Awaken was built on a few concepts. Bees, of course, and their adorable imagery...and an emphasis on the word "awakening." From "awakening" I got "spiritual awakening," and from that concept I drew upon my father's Buddhist upbringing. Hence the Buddha and Bee logo you see before you today. When this project was first conceived, the shapes were...lumpy. I have since gone back and refined the shapes for a much sleeker layout. The integrity of the design remains largely the same aside from that.